Wearing this in public was once a taboo, but now everyone suddenly got mad on rubber slippers and is more than willing to spend grands of bucks. Yes, you read it right. Whopping hundreds of bucks for a rubber slipper. I'm talking about that Brazilian sandals brand, Havaianas.
Havaianas was first created in 1962, and since then, São Paulo Alpargatas SA, the manufacturers of the sandals, has already fabricated more than two billion pairs. It is exported internationally and featured in numerous stores in the United States and where else, the Philippines.
Havaianas' design is inspired by the Japanese rice straw and wood zori sandals used with kimonos. They employ a simple, functional design. The most popular on their designs features a small symbol of the Brazilian flag on the strap.
Whoever brought this rubber slipper in the Philippines is clever. He/She surely knows the tastes and penchants of the Filipinos. Proof of this is the instauration of different styles and designs especially crafted for the flip-flop lovers.
Havaianas flip-flops now come in different and unique designs. And they are continuing to create more everyday.
I can't blame the people for their continuous patronage of these rather high-priced merchandise. It is the quality and the comfort that these slippers give the people which they hanker.
But not everyone can afford to own these must-haves. Who would anyway buy eight hundred pesos worth of rubber slippers when they can just spend it for food, or anything else essential. So, what's an alternative? Rip-offs.
A smart Filipino marketeer would definitely create a product which is much likely the same with the original but way cheaper. Sure, minus the comfort and quality. But whatever, at least you own one. I'm talking about the Havaianas rip-off, Havana which by the way only costs P50.00 or even less.
Though I own some pair of these rubber slippers, I don't think it's practicable to purchase one. I mean, there are a lot of cheaper rubber slippers out there in the market, though they might not be that comfy. But you judge guys.

It’s actually a good invention for us Filipinos. I think flip-flops (or tsinelas, pero mas pinasusyal) is a constant necessity. Hindi naman kasi pala-rubber shoes ang pinoy. Kahit Ramboo or Islander lang, masaya na tayo!
:P But well, I’d love to have a Havaianas as a birthday gift. Mwahaha.
Posted by utakGAGO at August 9, 2007, 10:49 am